Cap City Chamber Ambassador of the Year
Press Release
5 February 2012
Carl Settles Jr. named Cap City African American Chamber’s Ambassador of the Year
Carl Settles Jr., Founder of the Media Communications Council (MCC) and the E4 Youth Initiative, is being honored Thursday, February 9th at the Omni Hotel as the Capital City African American Chamber of Commerce (CCAACC) Ambassador of the Year.
“I am honored to accept the Cap City Chamber’s Ambassador of the Year Award and proud to be a member of such a vibrant organization. I look forward to collaborating with the CCAACC’s members as the MCC continues the E4 Youth Initiative working with more than 100 Austin area students to build portfolios and compete for summer jobs”.
About Mr. Settles and the Media Communications Council
Over the past 3 years, the Media Communications Council (MCC) has taken a leadership role on the issues of diversity, education and empowerment in Central Texas. In addressing these issues, the MCC has developed a number of innovative approaches and programs including the social learning platform Media Xperiments, an annual E4 Youth Portfolio Contest, intensive college and career discovery camps called It Could Be Us and the annual E4 Youth Summit. Throughout the implementation of all of these activities, media and exposure to media related careers has played a key role in driving engagement and grass roots support from all parts of the community.
Now, having cemented relationships with the University of Texas at Austin and the Austin Independent School District among others to serve as partners, the MCC has a comprehensive media driven approach that addresses key educational pipeline issues not only for under-served students interested in media careers but virtually any career path. This approach, which we call E4 Youth, takes students through the sequence of Engagement, Education, Employment and Entrepreneurship as they explore careers, build portfolios and contribute to a culture of achievement. The MCC currently operates under the auspices of the Austin Community Foundation a 501(c)(3) Non-Profit Organization.
SXSW Panel – Multi y Mono: A Cultural Advertising Battle
Carl Settles Jr., Founder/Executive Director – Media Communications Council
Multi y Mono: A Cultural Advertising Battle
Saturday, March 10th 9:30am
Austin Convention Center Rm 5ABC
Moderator:
Carl Settles Jr. – Media Communications Council
Panelists:
Kelli Coleman – GlobalHue
Sergio Alcocer – LatinWorks
Leslie Wingo – Sanders\Wingo
With ethnic minorities now representing the largest and fastest growing segments of the consumer economy, the very definition of the general market is being challenged. Multi-cultural agency heads such as Translation’s Steve Stoute are eschewing their parent agencies (Mr. Stoute bought back a majority stake in his agency from Interpublic) in order to compete for a larger share of the marketing pie. In his book, The Tanning of America, Mr. Stoute lays out a compelling case for why he and many other multi-cultural agencies may be better suited to influence general market consumers than their largely mono-cultural counterparts.
This panel explores the unprecedented opportunities for minority owned agencies and minority talent to move to the forefront of the advertising landscape. We’ll hear from key executives from GlobalHue, LatinWorks and Sanders\Wingo ad agencies as they lay out their visions for advertising in the 21st Century and the defining role minority media makers are playing in it.
Kelli Coleman, Executive Vice President – GlobalHue
Kelli Coleman, Global Hue
As GlobalHue’s executive VP, Kelli Coleman oversees corporate communications, and is an integral part of senior management. Additionally she is president and CEO of GHV, an independent venture company that seeks opportunities in media, marketing and advertising to create alternative business for GlobalHue clients. Coleman’s leadership within the advertising industry has led to a number of accolades and honors.
In 2010 she received the Women in Business Award from NV Magazine, Black Enterprise Magazine named her one of their “40 Next,” and most recently, Essence Magazine included her in their “Fierce and Fab Under 40” list. In 2008 Coleman was listed in Crain’s Detroit Business top 20 in their 20s; she served as president of the Junior Board for Boys Hope Girls Hope Detroit, a program dedicated to helping at-risk children; and she is a member of the Junior Achievement of Southeastern Michigan Young Professionals.
Sergio Alcocer, President/Chief Creative Officer – LatinWorks
Sergio Alcocer, President / Chief Creative Office – LatinWorks
“Our objective has never been to do general-market work. It’s to take Hispanic to the mainstream, which is different.”
Sergio Alcocer
Also joining this panel is Sergio Alcocer, President / Chief Creative Office - LatinWorks ad agency. LatinWorks has been Ad Age’s Multi-Cultural Agency of the Year or on it’s A-list for the last 3 consecutive years. They were also the only Hispanic Agency to be Cannes Lion winners in 2011 with two trophies.
Having invested in proprietary research, LatinWorks has developed a tool they call BrandSteer along with an ideas lab that has enabled them to create approaches that go beyond the typical scope of work.
Leslie Wingo, Senior Vice President – Sanders\Wingo
Leslie Wingo, Senior Vice Pesident – SandersWingo
“Now, I think being urban is about maintaining personal truths. It’s not ethnicity that separates the urban market from the general market.”
Leslie Wingo
Sanders\Wingo is an award-winning, independent advertising agency that has represented some of the most recognizable regional and national brands, including Peter Piper Pizza, Petro, Fuddruckers, U.S. Postal Service, State Farm, General Motors and AT&T. Sanders\Wingo has offices in Austin and El Paso, Texas, with satellite locations in New York, Los Angeles, Atlanta and San Francisco.
2am & Shades of My Musical Past
Download some music! Edmond Settles - 2am (piano, female vocals, acoustic guitar, strings and percussion) Love theme from the film 2am written and produced under middle name "Edmond" Settles.
So, I retired from music about 5 years ago. I performed in clubs, wrote and produced lots of stuff. One of my favorite projects was a film made by my long time friend Korey Coleman titled 2am. Korey Coleman is more recently known for the entertainment site Spill.com where he commands a team of animators, gamers and movie reviewers at the behest of their parent company Hollywood.com. Their animated movie reviews are streamed more than a million times a month along with an ever growing catalog of podcasts that 14 – 34 year old males latch on to like woobies.
Well, before Korey invented Spill.com, he made a movie and I (using my middle name “Edmond” Settles) composed the love theme and several other ditties. Let me know if you dig it.
Podcast: Pecha Kucha on E4 Youth
Pecha Kucha (Japanese: ペチャクチャ, IPA: [pet͡ɕa ku͍̥t͡ɕa],[1] chit-chat) is a presentation methodology in which 20 slides are shown for 20 seconds each, usually seen in a multiple-speaker event called a Pecha Kucha Night (PKN).
-Wikipedia
Download Audio: Stem Council Pecha Kucha.
I’m rarely at a loss for words when it comes to education and this is not one of those times. 20 slides, 20 seconds a slide… A Good 7 Minute Primer on E4 Youth that finishes up with some calls to action.
1. Be a Guest Speaker. Volunteer Form
2. Host a Tour or Field Trip Volunteer Form
3. Judge On-line Portfolios Volunteer Form
4. Hire Students to Work for Your Business or Cause
5. Join the E4 Youth Board Membership Packet
Milestone: Building My Board
Over the past 4 years, I have been fortunate to have the support of the Texas Diversity Council and more recently the Austin Community Foundation to function as non-profit umbrellas for my social ventures. These organizations have allowed me the flexibility to experiment and hone my approach to social entrepreneurship without the burden of having to maintain my own board and all of the administrative tasks that go with it. So, I am eternally grateful to them and we will continue to look for opportunities to coordinate efforts whenever it is appropriate.
In Austin alone, we serve over 1400 teachers and students through the social learning portal Media Xperiments by providing virtual workspaces, portfolio building, field trips, tours, intern and summer employment opportunities. This platform coupled with teacher training, technical support and now specialized mentors in STEM (Science, Tech, Engineering & Math), Media / Arts and Business provided through a partnership with the University of Texas Intellectual Entrepreneurship (IE) Consortium, make up an eco-system that is poised for exponential growth.
Download the E4 Youth Board Membership Packet
In order to make this ecosystem flourish, it has to be fed and curated. To that end, I am establishing my own board of directors and 501 C-3 non-profit status under the name E4 Youth. E4 Youth, which takes students through the sequence of Engagement, Education, Employment & Entrepreneurship, provides a nexus for business leaders and educators to connect with youth and create double bottom line ventures. By double bottom line, I mean value for both students and local businesses.
The E4 Youth Board will set the agenda and drive the priorities of the organization. There is a limit of 15 members for this inaugural year and a financial requirement as well. Our first official board member is Max Rutherford of GSD&M Idea City and we are looking for folks to fulfill roles in fundraising/finance, research/measurement, events, education and business development. So, if you or someone you know are qualified for such a role, check out the E4 Youth Board Membership Packet or contact me at carl@e4youth.com.
Case Study: Hoover’s Cooking – A Double Bottom Line Partner
One of the more notable examples of our Double Bottom Line Partnerships is our on-going relationship with Hoover’s Cooking. Over two years ago, we started working with local philanthropist Hoover Alexander through a media boot camp in which our students worked directly with advertising professionals from firms such as GSD&M and Sanders Wingo to develop a media strategy for his restaurant chain Hoover’s Cooking. In addition to a handsome, functional and easy to maintain web site, we have continued to partner by providing among other things, high school students working directly with professionals in mechanical engineering and biology to develop an irrigation system for the Greater Mount Zion Community Garden (See the video above).
Students build portfolios and become pre-qualified for internships and paid summer employment opportunities. Business leaders are able to invest in these students’ learning, strengthen community relationships and leverage this pre-qualified talent pool to accomplish their goals.
The Education Borg – Update
The Education Borg
But this is not a pity party. We’ve come too far already for that. I know that we have a sustainable and scalable business model for educational empowerment in place. In fact, now that we have this model in place, we also know that there are other potential partners better suited for what we have to offer.
I went to the mat for our current major funding source and came up short. But now, with the proper infrastructure in place and taking students through the E4 Youth sequence of Engagement, Education, Employment & Entrepreneurship, our students will measure up by whatever standards we impose on them – standardized testing or otherwise.
Smoothies Are My Friend
I have to admit that I’m enjoying making these little food videos. I don’t really plan them out. They are rather spontaneous musings between me and my iPhone. I realize that after four years on my journey to better health that what seemed insurmountable to me has been broken down into manageable chunks or phases. Being more healthy takes work but that doesn’t mean that you shouldn’t enjoy it. You should be able to eat something healthy that makes you smile everyday (Twinkies and ice cream don’t count. Sorry.)
I’ve been experimenting with blending smoothies, juices and shakes. In this episode, I use the ever popular ingredients of strawberries (120 calories) and a banana (72 calories). Then for a little extra flavor and smooth texture, I add chocolate whey protein (100 calories), almond milk (40 calories) and ice (0 calories). So, I’m able to make a smoothie at 2/3′s of a pitcher that only has about 300 ultra healthy calories in it. I usually drink 1 or 2 glasses before and after hitting the gym and never feel as though I’m missing out.
So, I hope enjoy this video as much as I did making it. More soon!
Changing My Eating Habits
Well, it was bound to happen… I made a video featuring one of the seminal dishes I used to start changing my eating habits – the veggie egg white omelette.
Today, I started off the morning with a chocolate whey protein smoothie that had some strawberries, a banana, ice and almond milk along with my daily supplements. Then, I hit the gym for a good solid 40+ minutes (sweated off a pound) and returned to finish off my smoothie and cook up my omelette for lunch. Gourmet style with lots of vibrant color and flavor, the egg white omelette is full of protein. Served up with some whole wheat toast and a drizzle of raspberry chipotle sauce, it’s a delicious filling meal and only about 400 calories. One of the keys to eating healthier is cooking both good looking and good tasting meals. From day 1, I’ve never felt as though I was sacrificing anything in the way of taste or sustenance because I looked forward to making and eating my meals.
So, there you have it. I hope this inspires you to think about what you’re putting in your body!
More soon!
Do Soul Mates Exist?
As I sit here, I am reflecting on love and my search for a true partner. It’s difficult for me to write this because I tend to be intensely private about my relationships. But I feel as though I am not doing myself any justice by not exploring my feelings. Over the past 4 years, there has been one woman that has had a profound affect on me.It’s weird. I often wonder if there is anything such as a soul mate. I mean, I believe that there are soul mates for some but not all. My parents appear to be an example of true soul mates. Carl and Carol Settles were married when they were 18 years old and had me, Carl Jr., just under a year later. I have watched them go through so much together. They’ve had fights but they have always supported each other.
They are still together and recently, my father’s health has started to come into question. I watch them… the care and concern that my mother shows for my dad on a moment to moment basis. It’s moving to say the least. My father is a truly great man. He has always been there for us. Not just financially but he is emotionally present as well.
I remember my father saying how the main thing he looked forward to as a child was having a family, a real family unit. Well, he has succeeded. Carl Sr. Carol, Carl Jr. and Corey. We were and still are a family. Both me and my brother graduated from college and have gone on to successful careers. In fact, my brother went to the West Point Military Academy, eventually got married and now lives in Seattle with his wife and two beautiful daughters.
Me, well, I graduated from the University of Texas at Austin but I have yet to be married and have a family. At 43 years of age and a male, I still have some time but I’ll admit I do feel a new sense of urgency. And that brings me to this one woman… *********. I had known of ********* through a mutual friend for maybe a couple of years but it wasn’t until about late 2007 before we actually began to entertain the idea of seeing each other.
She came over with her sister and my friend to hang out one day. I remembered meeting her before and I thought she was attractive but I also thought she was well “difficult”. Anyway, as the night progressed we kept talking and eventually ended up riding together to check out some club. As the night unfolded, I remember being struck by some of her insights. I thought, she’s difficult but there is something special there and growing up with a strong woman in my life (my mother) I was intrigued. I also wasn’t that sure if she was really into me.
Nevertheless, we exchanged numbers and eventually began to hang out. We’d talk on the phone and kind of giddily hold hands when we went out. There was something deep there. I couldn’t really put my finger on it. There was a fundamental connection that we were making. So much so, that I wrote her a song (one of the best songs I’ve ever written). I didn’t start off saying “Hey, I’ll write her a song”. It just happened. I mean it flowed right out of me. It was pure. It was beautiful. It was heartfelt and to my chagrin, it ultimately scared her to death.
I have written songs in that manner before… you know, they just flow very easily. But this was different. I sang of wanting to be a better man and my vision of her as my wife. I couldn’t help it. That’s how I felt. Well, that’s about the time she told me about her reservations. She said I was “obese” (which I was) and I owed back taxes (which I did) and had some bad habits (also true). This floored me. I could handle the back taxes and the bad habits but being FAT. “Why would you spend all this time with me if you’re not even attracted to me?”
She went on to explain that it was the way that I made her feel. I just made her feel “good” by my presence. We didn’t stop seeing each other right then but the end was near – at least for then. It’s funny because I had been in denial of my weight for most of my adult life. I was a musician and somewhat eloquent so I was able to hold my own for the most part in the romance department. Thinking on it now, perhaps I didn’t long for a life partner and a family because I took being a part of healthy family for granted. Oh, but ********* had awakened something in me. I did want to be a better man. I was not living up to my potential. I was turning 40 years old and I was sleepwalking through life.
I had to do better. Not for her but for me. Although we stopped seeing each other at that time, I began to read up on healthier eating habits and slowly started riding my bike. I got myself one of those bicycle flywheels for Christmas so that I could ride inside even when it was cold. Pretty soon I was riding everyday. I talk more in depth about my Physical Transformation in another section. But eventually I moved from the bike to walking and running and to my most current routine of High Intensity Training at the gym. It took the better part 4 years but I have dropped more than 5 full sizes and I look and feel much better. In fact, I am a better man. I know what I want professionally and I have made great strides in that direction. I am dealing with my finances and habits. I also know what I want in my ideal partner.
I guess what I am saying here is that throughout the past 4 years, ********* and I have had our ups and downs. Neither one of us is perfect but I do know there is a deep and profound love between us. Is she my soul mate? I truly can’t say – at least not yet. I do know that we have made a pledge to be friends forever and I am prepared to love her unconditionally.
My Physical Transformation
I’m not sure how heavy I was at my peak but I do know that was about 5 full sizes ago. Now, as I enter the fourth year of my journey, my ideal weight is within sight. It hasn’t been easy but I’ve come to love the process and I’ve added many years to my lifespan, not to mention my quality of life.
I’ve fundamentally changed my diet and developed a personal cross training regimen that has me dropping 1 – 3 pounds a week. I’ve learned to love gourmet portabello egg white omelets, veggie bacon and almond milk. I’ve cut down my red meat consumption to about once a month on average and eat a lot of fish, a fair amount of poultry and many more fruits and vegetables.
In reflecting on this transition, I’ve noticed that as I have become more focused on my diet and exercise, my business acumen has also increased. When I started, I would ride my bike at first for 30 minutes and then as much as 1.5 hours a day – every day. I was making some progress but I plateaued and even though I was exercising an hour a day, I wasn’t seeing the type of improvement I really wanted.
Much the same could be said for my business. Once I resolved to make it happen no matter what, I spent many hours cold calling and driving around Texas. During the months of November 2008 – January 2009, I estimate that I cold called at least 300 companies asking them to host tours for students or attempting to get them to write me checks in support of my cause. I also was putting over 30,000 miles a year on my new Mercedes Benz E 320 (more on this later), the only real possession that remained other than my laptop, since I moved in with my folks to start my pursuit.
I can’t say that I regret going through either process although I believe that I could now accomplish things much more quickly if I had to start all over again. Both processes taught me humility and an appreciation for successes as they now seems to flow much more easily in both realms of my life. Nowadays, I still work incessantly but my exercise routine is now only 3 – 4 days a week for 45 minutes to an hour. I discovered High Intensity Training (HIT) and circuit training. So instead of walking or riding my bike for 50 minutes a day at a steady pace, I do more explosive 30 second interval training that focuses on cardio and building my core (gut, chest, thighs). I hardly ever lift weights. Rather, I do calisthenics such as push ups, crunches, stairs, kicks, squats, medicine ball exercises and the treadmill all in relatively rapid succession.
My current routine is to divide the workout into four 10 minute periods. I will alternate through a series of 3 exercises in 30 second intervals in one period such as:
Period 1
35 push ups, rest 30 seconds
30 seconds of stairs, rest 30 seconds
30 seconds of kicks, rest 30 seconds
repeat cycle 2 more times.
Rest for 2 – 3 minutes
Give it a try. You can take it at your own pace but by the second full period, you should have a good sweat going… The goal is to keep up the heart rate for a good solid 40+ minutes as you work these varying muscle groups to the point of failure. Then, give your body time to recover by resting for 1 – 2 days in between. So now, I get better results in half the time and that allows me even more time to focus on building my business. I will also say that this routine helps me be more focused about the rest of my life. I can’t tell you how many moments of clarity I’ve had regarding my business as I exercise or how I can feel stress in my life dissipate as I complete my routine. I’m sure that I will continue to refine this approach but it is an essential part of my life now and will be well into the future.




