Feb 06 2012

Youth Seek Out Mentors at Austin’s Biggest Ad Awards Show


Student poses for her head shot.

10 Austin area students participating in the E4 Youth Portfolio Contest  will be chaperoned by professionals from local advertising agency McGarrah Jessee  as they seek out mentors at the Austin ADDY Awards Thursday, February 9, 2012 6:30pm. These students along with more than 100 others throughout Austin are building professionally reviewed portfolios as they compete for summer jobs. “The contest is open to all Austin area students but we have specialized mentors at 2 area high schools (Reagan, Eastside Memorial)” says E4 Youth founder Carl Settles Jr.. “These professional mentors along with one on one volunteer mentors we hope to connect students with at the ADDYs, work to provide extra support for teachers and help students to develop quality portfolios”.

ADDY youth attendees will also be featured in ads placed around the space and in the program book.

About E4 Youth

E4 Youth is based on the guiding principles of Engagement, Education, Employment & Entrepreneurship for youth. An outgrowth of a partnership between the Media Communications Council (MCC) and the University of Texas Intellectual Entrepreneurship Consortium, E4 Youth fosters high achievement by building teams of business leaders, paid graduate and undergraduate mentors and youth that focus on capacity building enrichment projects that drive economic growth while solving real problems in the community.

Brief History

Over the past 3 years, the Media Communications Council (MCC) has taken a leadership role on the issues of diversity, education and empowerment in Central Texas. In addressing these issues, the MCC has developed a number of innovative approaches and programs including the social learning platform Media Xperiments, an annual E4 Youth Portfolio Contest, intensive college and career discovery camps called It Could Be Us and the annual E4 Youth Summit. Throughout the implementation of all of these activities, media and exposure to media related careers has played a key role in driving engagement and grass roots support from all parts of the community.

Now, having cemented relationships with the University of Texas at Austin and the Austin Independent School District among others to serve as partners, the MCC has a comprehensive media driven approach that addresses key educational pipeline issues not only for under-served students interested in media careers but virtually any career path. This approach, which we call E4 Youth, takes students through the sequence of Engagement, Education, Employment and Entrepreneurship as they explore careers, build portfolios and contribute to a culture of achievement. The MCC currently operates under the auspices of the Austin Community Foundation a 501(c)(3) Non-Profit Organization.

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Feb 06 2012

Cap City Chamber Ambassador of the Year


Press Release
5 February 2012

Carl Settles Jr. named Cap City African American Chamber’s Ambassador of the Year

Carl Settles Jr., Founder of the Media Communications Council (MCC) and the E4 Youth Initiative, is being honored Thursday, February 9th at the Omni Hotel as the Capital City African American Chamber of Commerce (CCAACC) Ambassador of the Year.
“I am honored to accept the Cap City Chamber’s Ambassador of the Year Award and proud to be a member of such a vibrant organization. I look forward to collaborating with the CCAACC’s members as the MCC continues the E4 Youth Initiative working with more than 100 Austin area students to build portfolios and compete for summer jobs”.

About Mr. Settles and the Media Communications Council

Over the past 3 years, the Media Communications Council (MCC) has taken a leadership role on the issues of diversity, education and empowerment in Central Texas. In addressing these issues, the MCC has developed a number of innovative approaches and programs including the social learning platform Media Xperiments, an annual E4 Youth Portfolio Contest, intensive college and career discovery camps called It Could Be Us and the annual E4 Youth Summit. Throughout the implementation of all of these activities, media and exposure to media related careers has played a key role in driving engagement and grass roots support from all parts of the community.

Now, having cemented relationships with the University of Texas at Austin and the Austin Independent School District among others to serve as partners, the MCC has a comprehensive media driven approach that addresses key educational pipeline issues not only for under-served students interested in media careers but virtually any career path. This approach, which we call E4 Youth, takes students through the sequence of Engagement, Education, Employment and Entrepreneurship as they explore careers, build portfolios and contribute to a culture of achievement. The MCC currently operates under the auspices of the Austin Community Foundation a 501(c)(3) Non-Profit Organization.

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Dec 26 2011

The 1st of 4 Things To Remember About Ubiquitous Media


Media, from the Drum to the Gutenberg Bible to the iPad, has profoundly changed the ways that we interact, communicate and yes, make money. Media has been the “chicken grease” oiling the wheels of commerce and for better or worse media tells us what to think of ourselves. The big difference today is the ubiquity and comparative ease with which one can create quality media.

Since the invention of television, many have opined about media’s power as an educational tool. The dilemma has been engagement vs substance. Just because something has substance, doesn’t mean  someone else wants to watch it. If given a choice between watching a dog on a skateboard or me speaking about cell division, well… I’ll take the dog, please.

In a world of ubiquitous media, it no longer makes sense for teachers to pretend they have all the answers. No one can know every concept thoroughly.  And that brings me to the first thing to remember about Ubiquitous Media…

Great teachers teach students, not subjects

Humberto Perez is a great teacher in Pflugerville, TX.

Great teachers I know try to listen at least as much as they lecture and have genuine regard for their students as people. Getting to know your students may seem like a waste of time to some but until you really understand your students, how can you possibly know if you’re really helping them progress? And before you say “Give ‘em a test”, keep in mind that in Texas 4 out of 10 students that graduate from high school and pass standardized tests, need remedial Reading, Math and/or Science in order to enter college.

Great teachers are more like facilitators or guides than instructors. They provide a framework for students to explore and create value. Their lessons turn into projects and their classes turn into the school hang outs.  Ubiquitous media is just another powerful arrow in their quiver. They may use the dog on the skateboard video to kick off a lesson on the laws of motion or film skateboarders in the class to demonstrate physics concepts. The point is, they are not intimidated by Ubiquitous Media.

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Dec 07 2011

Podcast: Pecha Kucha on E4 Youth


Pecha Kucha (Japanese: ペチャクチャ, IPA: [pet͡ɕa ku͍̥t͡ɕa],[1] chit-chat) is a presentation methodology in which 20 slides are shown for 20 seconds each, usually seen in a multiple-speaker event called a Pecha Kucha Night (PKN).

-Wikipedia

Download Audio: Stem Council Pecha Kucha.

View more presentations from Carl Settles.

I’m rarely at a loss for words when it comes to education and this is not one of those times. 20 slides, 20 seconds a slide… A Good 7 Minute Primer  on E4 Youth that finishes up with some calls to action.

1. Be a Guest Speaker. Volunteer Form
2. Host a Tour or Field Trip Volunteer Form
3. Judge On-line Portfolios Volunteer Form
4. Hire Students to Work for Your Business or Cause
5. Join the E4 Youth Board Membership Packet

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Nov 21 2011

Innovate: Strategies for Building A Creative Media | Business


Entrepreneurs Hajj Flemings, Hassan Johnson and Ashley.

The Capital City African American Chamber, in conjunction with the Media Communications Council, hosted a panel discussion called Innovate: Strategies for Building A Creative Media | Business November 16, 2011 at Austin Details Art & Photo. The event featured entrepreneurs Hajj Flemings (featured on CNN’s Black In America 4), Hassan Johnson – Tha Trunk Inc and Gina McCauley – Blogging While Brown Conference offering their perspectives on what it takes to make viable creative media businesses.

The panel was moderated by Natalie Madeira Cofield – President, Capital City African American Chamber. Hajj and Hassan joined the panel via Skype. The following are some highlights from the event.  Click the links below to listen!

Building Your Media Biz -_Hajj Flemings

Building Your Media Biz – Gina McCauley

Building Your Media Biz – ThaTrunk

Building Your Media Biz – Black to the Future

Building Your Media Biz – On-line Dos and Don’ts

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Nov 18 2011

Milestone: Building My Board


Middle School students working with mentor Justin Jefferson to extract DNA from strawberries.

Over the past 4 years, I have been fortunate to have the support of the Texas Diversity Council and more recently the Austin Community Foundation to function as non-profit umbrellas for my social ventures. These organizations have allowed me the flexibility to experiment and hone my approach to social entrepreneurship without the burden of having to maintain my own board and all of the administrative tasks that go with it. So, I am eternally grateful to them and we will continue to look for opportunities to coordinate efforts whenever it is appropriate.

In Austin alone, we serve over 1400 teachers and students through the social learning portal Media Xperiments by providing virtual workspaces, portfolio building, field trips, tours, intern and summer employment opportunities. This platform coupled with teacher training, technical support and now specialized mentors in STEM (Science, Tech, Engineering & Math), Media / Arts and Business provided through a partnership with the University of Texas Intellectual Entrepreneurship (IE) Consortium, make up an eco-system that is poised for exponential growth.

Download the E4 Youth Board Membership Packet

In order to make this ecosystem flourish, it has to be fed and curated. To that end, I am establishing my own board of directors and 501 C-3 non-profit status under the name E4 Youth. E4 Youth, which takes students through the sequence of Engagement, Education, Employment & Entrepreneurship, provides a nexus for business leaders and educators to connect with youth and create double bottom line ventures.  By double bottom line, I mean value for both students and local businesses.

The E4 Youth Board will set the agenda and drive the priorities of the organization. There is a limit of 15 members for this inaugural year and a financial requirement as well. Our first official board member is Max Rutherford of GSD&M Idea City and we are looking for folks to fulfill roles in fundraising/finance, research/measurement, events, education and business development. So, if you or someone you know are qualified for such a role, check out the E4 Youth Board Membership Packet or contact me at carl@e4youth.com.

Case Study: Hoover’s Cooking – A Double Bottom Line Partner

One of the more notable examples of our Double Bottom Line Partnerships is our on-going relationship with Hoover’s Cooking. Over two years ago, we started working with local philanthropist Hoover Alexander through a media boot camp in which our students worked directly with advertising professionals from firms such as GSD&M and Sanders Wingo to develop a media strategy for his restaurant chain Hoover’s Cooking. In addition to a handsome, functional and easy to maintain web site, we have continued to partner by providing among other things, high school students working directly with professionals in mechanical engineering and biology to develop an irrigation system for the Greater Mount Zion Community Garden (See the video above).

Students build portfolios and become pre-qualified for internships and paid summer employment opportunities. Business leaders are able to invest in these students’ learning, strengthen community relationships and leverage this pre-qualified talent pool to accomplish their goals.

 

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Nov 14 2011

Hajj Flemings


Hajj Flemings Chats via Skype

I had the pleasure of attending a viewing party of CNN’s Black In America that was organized by the Capitol City African American Chamber this past Sunday. This segment focused on African Americans in Silicon Valley. Among the folks featured was Hajj Flemings, an entrepreneur that joined the accelerator program shown in the television special.

After the show, he joined us via Skype and had some great reflections on the experience along with some words of wisdom for other people of color looking to flourish in the tech world.

It’s a little lo-fi but the substance makes it a worth while listen. The discussion is moderated by by Cap City Chamber CEO- Natalie Cofield.

Hajj Flemings Talks Tech Start Ups via Skype

 

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Oct 26 2011

The Education Borg – Update


The Education Borg

In the past year, I have learned a great deal about myself and the way in which I want to live out the rest of my days. I know in my heart that I have made the right steps in putting together a first rate program and laid a foundation for long term growth and relationships in both the professional and private spheres of my life. Things are by no means perfect, however. In fact, I am in a crisis.
We have lost a major funding source which has made it possible for me to at least feed myself and build a part time staff over the past year. Nevertheless, I am thankful for the opportunity and realize that from change comes more opportunity. I must stay focused on the big picture. I can no longer accept the status quo in education. We are bringing fundamental change to the way in which we educate our students and the daily machinations of creating that change are sometimes difficult to measure at first.
This is the dilemma… there must be some criteria for measuring progress and this is most often done through standardized testing. But with 40% of the students in Texas that DO pass these tests still NOT ready for college and feedback from employers saying students are ill prepared for work, it’s difficult for me devote energy to that idea.
I see how politicians can become corrupted by the lure of staying fiscally alive vs living by one’s core principles. You start by thinking, “I can compromise here and there as long as I can get most of what I believe in done”. Then, in order to sustain and grow your aspirations, you make more compromises until well, you are assimilated by “the Borg”.
I may be oversimplifying here, but after 2 years without a paycheck along with bouts of no hot water and sleeping on an air mattress, “the Borg” starts to look kinda sexy. I currently earn ⅓ of the salary I used to… Now, with the prospect of a major part of that disappearing, it’s a little disheartening.
But this is not a pity party. We’ve come too far already for that. I know that we have a sustainable and scalable business model for educational empowerment in place. In fact, now that we have this model in place, we also know that there are other potential partners better suited for what we have to offer.
I went to the mat for our current major funding source and came up short. But now, with the proper infrastructure in place and taking students through the E4 Youth sequence of Engagement, Education, Employment & Entrepreneurship, our students will measure up by whatever standards we impose on them – standardized testing or otherwise.
We will continue to m0ve forward and serve.
Former student and now an E4 Youth Mentor, David Frias is an example of the transformation we take students through.

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Sep 14 2011

Organic Infrastructures: My Approach to Social Entrepreneurship


As I write this, I am 43 years of age and on the cusp of what I believe to be substantial growth as a social entrepreneur. For the past three years, I have been working with youth, schools, business leaders and community organizations to create what I call “organic infrastructure”. By organic infrastructure, I mean creating sustainable community partnerships that are mutually beneficial for all that participate. I believe that we as a society have drastically under-invested in our youth and only by providing them with a steady supply of Cultural Capital (more on this later), will we be able to pull out of the current educational and economic crisis in America and indeed many parts of the world.

Through this process I have come to believe in a new sense of philanthropy that is based on a fundamental exchange of value. That is, it’s no longer about one group of people that has resources giving to others that are needy but about those with resources seeing value in those they serve and cultivating that belief so that they get something of value in return. Of course, this is not a new concept. It’s based on that proverb “Teach ‘em to fish” but I feel as though the essence of this concept is too often lost in practice. “Why?” do you ask. It’s not easy. There are no quick fix remedies to make this happen but I am convinced that this is possible because I have seen it played out several times over since starting this journey.

Our educational system plays a large role in this process and unfortunately for all intents and purposes, it is fundamentally broken. We tend to educate our students like widgets rather than people. Of course, there are fundamental skills and knowledge that we all need but I believe the biggest questions that we need to ask ourselves and our youth is “What are you passionate about?” and “What do you believe in?” As educators, if we can help our students understand that, then the steps they need to become educated start to emerge much more readily. That is, identify your passion and then build your educational path around those aspirations.

When I taught 6th grade science, about 1/2 to 2/3′s of my students were not reading on grade level when they entered the class. Now, was my job to teach them to read? How can they score well on a written exam if they can’t even read it? I was supposed to be teaching them about topics like cell division or the laws of motion. So, I was in a constant dilemma. I focused on teaching them science concepts but I also made it a point to have them communicate in complete sentences. I know, it sounds a bit ridiculous, but you’d be surprised at how few students have well developed written and oral skills. I figured by getting them to process the concepts in their minds first and then translating that to a cogent written format, we had a fighting chance at getting them to improve both their knowledge of science and their ability to read and write.

I retired from the classroom back in 1998. Since then, I’ve worked in educational publishing as an interactive developer, producer, instructional designer and creative talent among other things. So, after ten years away from the classroom and witnessing first hand the technological revolution that has taken place since that time, I found myself reluctantly (at first) back working directly with teachers in 2008. That time away from the classroom gave me some valuable perspective on the disconnects between our educational system and the day to day work life of the rest of the world. Teachers are under more pressure than ever while their compensation continues to stagnate and ironically many are being laid off due to reduced funding.

Humberto Perez, a great teacher and friend. We've collaborated for 3 years and counting.

I believe that great teachers teach students, not subjects. That is, they listen at least as much as they lecture. They facilitate rather than dictate. This is hard for teachers at times because they often feel as though they don’t have control. The enormous pressure to improve scores on standardized tests and to cover one’s ass places many teachers in a state of paralysis. A fundamental part of what I do as a social entrepreneur is help teachers by providing them with stipends, interactive tools, training and a now a team of professional and college mentors that can coalesce around them and their students allowing them to become true facilitators of knowledge.

These 5 person teams are made up of 3 college mentors, a professional mentor and a media producer. Mentors are from the broad fields of Media Communications, STEM (Science, Technology, Engineering & Mathematics), Business and the Arts. Their job initially is to understand the teachers’ goals and then develop a plan that can help them be successful. They facilitate class visits, discussions, demos and field trips designed to expose students to careers. Students eventually choose a field of interest and then work side by side with their mentors to solve real problems within their chosen fields of interest. Then, having developed portfolios through this process, students become eligible for up to six weeks of summer employment within their fields of interest.

By taking students through this process of Engagement, Education, Employment & Entrepreneurship, we provide teachers with an array of “teachable moments”.  Rather than the onus being placed on the teacher to “educate” students, students feel empowered and take ownership of their educational destinies. Teachers become facilitators of their students’ educational paths and can show them knowledge and skills in context. This “in context” learning is powerful and everlasting. Apathy is eventually replaced with intrinsic motivation and over time a culture of achievement is created.

More soon…

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Jul 18 2011

E4 Youth Initiative


E4 Youth Initiative
The E4 Youth Summit is just under 1 month away. So, it’s time to fill you in on what exactly we’re doing. The summit is the kick off to a year round initiative that focuses on the sequence of Engagement, Education, Employment & Entrepreneurship for Youth. E4 Youth Initiative helps students identify their passions, explore careers, build quality portfolios and receive employment opportunities.
We are building Vertical Teams made up of entrepreneurs, professionals, UT graduate and undergraduate mentors along with our youth who collaborate on special projects centered around the four broad fields of Media Communications, STEM (Science, Tech, Engineering & Math), Entrepreneurship and the Arts.
The FREE morning break out sessions of the summit will provide info for entrepreneurs and professionals on how they can serve as mentors, host tours and employ local youth as well as teachers and organizations who serve youth.
During the 2011 – 2012 school year, the Media Communications Council is offering up to $1000 stipends, training and technical support to teachers willing take students through the E4 sequence!
The afternoon sessions will feature a Non-Profit Roundtable and interactive discussions with professionals from music, entertainment, media, advertising and film about what it takes to build careers in the creative fields.
Check the Agenda for details http://e4youth.com/agenda/.
Sign up for Morning Breakout Sessions and tickets are atwww.e4youth.com.

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