Podcast: Youth, Education & Social Entrepreneurship
Here’s a podcast along with slides and video used in my presentation earlier this week on Youth, Education & Social Entrepreneurship. I was joined by Hoover Alexander, proprietor of Hoover’s Cooking. Hoover was the client for students in last summer’s outreach program Media Xperiments service learning project. A group of twelve students worked for 64 hours with University of Texas Ph.D canddate in advertising candidate Amber Chenevert and consulted with top creatives and executives from GSD&M Idea City and Sanders Wingo as we developed a media strategy, web site and on-line cooking show for Hoover’s Cooking.
Student made video or “mash up” on Cultural Capital.
Youth, Education & Social Entrepreneurship Presentation Wed. Feb 16th @ Link Coworking for Lunch
Link @ Lunch with MCC Founder Carl Settles Jr. Wed. Feb. 16th 12 – 1pm
Hello,
I wanted to send a special invite for you to join me for lunch this Wednesday at Link Coworking from noon to 1pm as I speak on Youth, Education & Social Entrepreneurship. I hope to provide some practical examples for entrepreneurs on how they can have a direct impact on the educational engagement of youth while adding to their own bottom lines.
I’ll be recounting last summer’s Media Communications service learning project with local restaurant Hoover’s Cooking. For four weeks, our students worked with University of Texas Ph.D candidate Amber Chenevert, local entrepreneur Hoover Alexander, senior creatives and executives from GSD&M Idea City and Sanders Wingo Advertising as we developed a media strategy, web site and on-line cooking show.
Don’t forget to bring your lunch and feed your brain! You’re Welcome to stay and check out Link for the rest of the day.
More Info
Almost 40% of the students that graduated from high school and attended college in Texas last year needed remedial reading, math and/or science (Dallas Morning News). In fact, students throughout the United States have fallen behind their counterparts in other developed nations around the world. Even with college educated students in the US, businesses often find them lacking the soft skills needed to be effective and have to invest extra time and resources into making them truly ready for work.
Carl Settles, Founder/Executive Director of the Media Communications Council, will outline ways that business leaders can have a direct impact on student achievement while also improving their own bottom lines. Carl will present a case study of a project completed by students in the youth outreach program Media Xperiments for the local restaurant chain Hoover’s Cooking. Students worked with University of Texas PhD candidates and senior creatives from GSD&M Idea City and Sanders Wingo Advertising as they developed a media strategy, web site and on-line cooking show produced by the students themselves.
Help us employ 50 at risk youth in Austin by “Liking” our new Facebook Page!
Help us employ 50 at risk youth in Austin by “Liking” our new Facebook Page!
It Could Be U: Intensive Mentoring & College Readiness Program is participating in the Rock A Charity contest being put on by Austin Involved. Over the next 48 hours we are competing with eleven other non-profits to get the most “Likes” on our new Facebook Page. If we finish in the top three, we’ll participate in a fast pitch session for local philanthropists being held at Link Co-Working on February 18th. Also, check out new blog site Building The U and Twitter Page as we continue to tell the story of youth and their mentors.
Update on It Could Be U
It’s been a while since we’ve updated the group. We’ve been busy launching It Could Be U. Our peer mentors are working with middle school residents of the Austin Housing Authority as they go through the Discovery Phase of our curriculum. We are also paying high school teachers stipends of up to $1000 to work with their students as they go through the Discovery Phase as well. These students will serve as the talent pool for our four summer service learning projects in the respective fields of Media Communications, STEM (Science, Technology, Engineering & Mathematics), Entrepreneurship and Music/Visual/Performing Arts.
Each service learning project is being led by University of Texas graduate students from the Intellectual Entrepreneurship Consortium and will culminate with the E4 Youth Summit we are planning in July. Our students, their mentors and other students at large will showcase their work and participate in panel discussion along with local non-profits and business leaders making a difference in students lives.
It Could Be U Is Up and Running
Well, we are making progress with our young students in It Could Be U: Intensive Mentoring & College Readiness Program. Students are working with peer mentors to make media pieces to show mastery of key concepts. Currently, they’re working on the Scientific Method. This is first time that we are working with middle school kids. It’s great to see that the curriculum still translates well to younger students. I’m looking forward to much more.
Call for UT Graduate Students
This is a copy of the letter that went out this week to all graduate advisors at UT Austin. Please, pass this along to anyone you think might be interested.
The Media Communications Council (MCC) is partnering with the Intellectual Entrepreneurship Consortium (IE) at the University of Texas to launch:
It Could Be U: An Intensive Mentoring & College Readiness Program for middle and high school age youth in Central Texas.
MCC and IE are looking for graduate student mentors to lead four groups that participants in this program will be divided into:
Media/Communications
STEM (Science, Technology, Engineering and Mathematics)
Entrepreneurship
Music/Visual/Performing Arts
In addition to mentoring the youth in each group, graduate students will work closely with MCC staff to coordinate activities and establish relationships with field related community professionals, businesses and non-profits.
There are two opportunities for graduate students to participate:
Spring semester 2011–Graduate student mentors will work with youth that have selected one of the four subject areas listed above to 1) help them gain a better understanding of what it takes to flourish in that field 2) build a professionally reviewed portfolio related to that field and 3) develop an educational plan. The spring program begins in February, with an expected time commitment of 2 to 4 hours per week. Graduate students participating in the spring semester will be paid stipends of $400-$750
Summer 2011: Graduate student mentors will spearhead intensive 30 – 60 hour service learning projects in which students work with local businesses and non-profits to provide real goods and services. The results of these projects will be showcased at an E4 Youth Summit to take place at the University of Texas campus in July. Graduate students participating in the Summer will be paid stipends of $600-$1200.
Mentoring sessions will generally take place at Housing Authority of the City of Austin community centers around the city.
In addition to stipends, this is a unique opportunity for graduate students to gain valuable professional development mentoring youth, building community partnerships, managing collaborative projects, and expanding the impact of their discipline.
If you’d like to participate or for more information please contact Christine Moline at christine.moline@mccombs.utexas.edu and provide:
1) Current Discipline or Field of Study
2) Group/Field Preference (i.e., Media/Communication,
STEM, Entrepreneurship, Music/Visual/Performing Arts)
3) Paragraph explaining your interest and relevant experience in your group/field preference
4) Experience you may have working with youth in particular.
5) Resume/VITA
________________________________________________________________
Richard A. Cherwitz, Ph.D.
Professor and Director, Intellectual Entrepreneurship (IE)
A Cross-Disciplinary Consortium: “Educating Citizen-Scholars”
Office of the Vice President for Diversity and Community Engagement
https://webspace.utexas.edu/cherwitz/www/ie/
Department of Communication Studies
The University of Texas 1 University Station A1105
Austin, Texas 78712
VOICE: (512) 471-1939 FAX: (512) 471-3504
https://webspace.utexas.edu/cherwitz/www/
spaj737@uts.cc.utexas.edu
E4 Youth: Engagement, Education, Employment & Entrepreneurship for Youth
Throughout my 20 years as an educator, I have often wondered about the state of our education system and our youth. With almost 40% of Texas high school graduates in need of remedial reading, math and/or science in order to attend college, there appears to be a lack of leadership in making youth and their educational success a true priority. This is not to say that there aren’t many examples of innovation and plenty of dedicated people across the country doing amazing work. It only belies the lack of in depth discussion beyond sound bytes needed to deal with one of the most dire issues of our time.
We are not being honest with ourselves in how we debate the solutions to reforming our educational system. Results matter. Beliefs matter. A good idea is a good idea no matter who first thought of or rediscovered it. These statements may give you pause but I am not here to proselytize. I hope that we can all agree that we want the best for our youth.
The world is rapidly changing and we are being left behind. The US is currently ranked in the lower half to third of developed countries in the 3 Rs – reading, writing and arithmetic. Is that to say that our students are dumber? I certainly don’t think so. I believe that our students are simply less Engaged in the educational process because they fail to see relevancy in what we are teaching them. The 3 Rs are important, in fact essential to the long term well being of our society. However, the process of how we get students to learn them has to fundamentally change.
The industrial age model of education. You know, the good old fashion learning by wrote worked pretty well 40 – 50 years ago. After all, the nature of work was very different back then. America was made great by the factory model – standardized parts and standardized tasks that if scaled properly could become extremely profitable. You could support a family with a relatively limited set of repeatable skills. You could expect to work for a company for 10, 20 or 30 years and retire with a gold watch and a pension. Those days are long gone.
The nature of work has profoundly changed. We are preparing students for jobs that don’t even exist yet. We have to train them to be critical thinkers that can constantly learn new information and skills in order to remain relevant. E4 Youth, that is Engagement, Education, Employment & Entrepreneurship for Youth is an approach that I have coined to address the 3 Rs.
When I taught sixth grade science, about 2/3rds of the students in my classes were 2 to 3 grade levels behind in reading and comprehension. My job as the “science” teacher was to get them to learn concepts and processes such as the scientific method. Now, I could model a process such as mitosis (that’s cell division) and get them to describe it verbally and even draw it out. However, there was often a disconnect when it came to students reading and writing about that very same process. Decoding scientific terms when you don’t even quite have a grasp of basic english is a daunting and frustrating task. So, it becomes virtually impossible to demonstrate critical thinking or mastery on written or multiple choice exams due to the fact that many students simply can’t read them.
To combat this, many schools have become quite adept at preparing students for standardized test. After all, the basic objectives and questions used to test students don’t really change much from year to year. Standardized test are meant to assess mass groups of students and making significant changes to them is wrought with political and logistical issues. Questions are often recycled every few years and each year, schools receive access to past exam questions. So, schools essentially have all of the questions that students may be asked to answer and if they are savvy, they can develop a good strategy for wrote teaching those specific questions and “improving” standardized test scores. That is test scores that are supposed to measure critical thinking.
This type of learning is detrimental to students long term growth. They are conditioned to give pre programmed answers and consequently, they find it hard to place what they are “learning” in context. They are so preoccupied with decoding language that there is very little attention paid to critical thinking – that is analysis, application, evaluation and synthesis. Education is something that is being done TO them as opposed to students educating THEMSELVES. Their dreams and aspirations seem very far removed from their educational pursuits and therefore many perform in a very mediocre manner in the classroom. There is very little intrinsic motivation to want to spend the extra effort it will take to get their reading and comprehension skills in order and acquire the math and science knowledge so many of our students are sorely lacking.
I believe the role of the teacher in the 21st Century has profoundly changed. Rather than thinking of ourselves as teaching SUBJECTS first, I believe to be truly effective, we must think of ourselves as teaching STUDENTS first. Every student is a different person and a good teacher must be able to listen to and observe them in order to truly have an impact. I know this may seem somewhat contradictory. After all, we are evaluated on how well students understand specific content and concepts. A math teacher is still a math teacher, right? Indeed they are.
Ultimately, we do need to make sure that our students understand the content for whatever subject we are helping them learn. It’s just that I believe we can be more effective if we focus on engaging them first. That is finding out what motivates students, empowering them to pursue those interests and therefore making them accountable for educating themselves. I believe that by pursuing the 4 Es of engagement, education, employment and entrepreneurship, we can be more effective at getting students to master the 3Rs.
This is the process that I have developed with the outreach program Media Xperiments - a supplemental enrichment program open to students from 13 – 20 at no charge. In fact, we are paying teachers and parents up to $1000 stipends to have their students participate in the program. Teachers and parents help students use media to show mastery of key concepts and select a field of interest (Fields of interest include Media Communications, STEM (Science, Technology, Engineering & Mathematics), Entrepreneurship and Music/Visual/Performing Arts. Students are able to attend tours of businesses within those industries, build professionally evaluated portfolios, participate in educational planning sessions and during the summer work directly with professionals to provide goods and/or services to real businesses and non-profits.
We Engage students by letting them choose their field of interest, then empower them to Educate themselves by using that field of interest and media to show mastery of concepts. We work with them through UT graduate student led summer service learning projects to give them Employment experience and we involve them in a network like minded peers, professionals and business leaders so that they may eventually become Entrepreneurs.
The E4 Youth Summit, tentatively scheduled for the mid to late July 2011, will showcase the accomplishments of these and other students around Central Texas through performances, screenings and panel discussions. The summit will also feature panel discussions and workshops for those organizations that serve youth, schools, educators, business and political leaders. Our hope is to bring people together to talk about what is working in education and recognize those students that are doing great things. We also hope to foster new and enhanced relationships between educators, schools, non-profits and the business community that will benefit all of us create new models of Engagement, Education, Employment and Entrepreneurship for youth.
How Much Cultural Capital Do You Have?
Cultural Capital acts as a social relation within a system of exchange that includes the accumulated cultural knowledge that confers power and status.(Pierre Bourdieu)
Cultural Capital is one of the terms that students in the Media Xperiments program must demonstrate mastery of as they tour local businesses, build portfolios and participate in educational planning sessions. Students complete these activities in order to participate in 30 – 60 hour summer service learning projects led by University of Texas graduate students. Students work directly with professionals to provide real goods and services to local businesses and non-profits.
In a sense, every activity that we have students do is about accruing cultural capital. Experiences, knowledge and relationships all focused on empowering students to educate themselves and create a culture of achievement. Our students meet and work with entrepreneurs, executives and experts from a broad range of fields. Some of our proteges have toured and shadowed 12 or more top ad agencies such as GSD&M Idea City and production companies such as AMS Pictures. They have established lasting relationships with professionals that are within their fields of interest and able to call on them for advice, guidance and eventually employment. They are motivated because they know that they have value and that opportunities await them if they are prepared to meet them.
This video was written, shot and produced by alumni (now peer mentors) in the Media Xperiments program on the very subject of Cultural Capital.
MCC Youth Outreach Committee and Group Assignments
The Media Communications Council is establishing committees and groups to drive its 2011 educational initiatives. The E4 Youth Committees and It Could Be U Groups will oversee the coordination of the E4 Youth Summit and Media Xperiments youth outreach programs respectively. If you’d like to participate on either a committee or group, please contact me at carl.settles@mediacommunicationscouncil.org. We hope to announce chairs and key roles by the end of January.
There are four E4 Youth Committees made up of community and business leaders, non-profits and educators that serve youth and youth themselves. Committee assignments are broken into four categories Engagement, Education, Employment and Entrepreneurship. Committees will plan and facilitate components of the E4 Youth Summit to take place in July 2011. This 2 – 3 day event will showcase youth in Media Communications, STEM (Science, Technology, Engineering and Mathematics), Entrepreneurship and Music Arts through a series of performances, screenings, demonstrations and panel discussions. The committees will also plan workshops and panel discussions for parents, educators, non-profits and businesses that target and/or employ youth.
It Could Be U Groups are made up of University of Texas graduate students, professionals, business leaders and students participating in the Media Xperiments youth outreach program. It Could Be U Groups are broken into 4 broad fields – Media Communications, STEM (Science, Technology, Engineering and Mathematics), Entrepreneurship and Music Arts. Graduate and peer mentors work directly with students that have expressed an interest in one of these broad fields. Students complete on-line curriculum units, attend tours of local businesses, submit professionally reviewed portfolios and participate in educational planning in order to qualify for one of four graduate student led 30 – 60 hour summer institutes in those respective fields. Students work with their graduate mentors to provide real goods or services for a local business or non-profit. These students and their work will be showcased at the E4 Youth Summit along with other “at-large” students throughout Central Texas.






