Apr 30 2012

Help Me Hire & Train 20 Youth This Summer


2012 E4 Youth Portfolio Award Winners

Over the past several months, I have been paying professional mentors and teachers to help students prepare professionally reviewed portfolios in their chosen fields of interest. Over 50 students from Austin and Pflugerville ISDs have submitted their portfolios to become one of 20 students we will hire and train for 5 weeks at the It Could Be U Summer Academy which kicks off in June. Students are led by 3 professional mentors in the fields of science / technology, media / arts and business along with a slate of top notch Guest Lecturers from advertising, technology, science and business. After surveying these fields, students join a business group and develop digital applications and content designed to promote healthy lifestyles. Students that complete the academy return to their respective campuses in the fall to be employed year round to execute and measure the products they have developed during the summer academy.

So, what does that mean for students? Well, if you’re a musician, that may mean writing music that you believe can influence your peers to lead healthier lifestyles and then being able to track and measure that affect over time. If you’re into software development, maybe that means developing an app leveraging Google APIs to help your peers find healthy food sources in their neighborhoods. Into journalism? Perhaps you choose to launch a podcast series or cooking show targeting your peers?  The point is that a student can utilize their passion and creativity to solve real problems bringing them genuine confidence, recognition and yes, money! It Could Be U Academy graduates become community advocates that are empowered to leverage media, technology and access to a network of highly skilled professional mentors looking to make a difference!

So, this is my CALL TO ACTION for you to support the It Could Be U Digital Youth Academy!

DONATE and help us HIRE 20 deserving high school youth!  They’ll work with top professionals as they develop digital media and applications to promote healthy lifestyles. You can give as little as 10 bucks and get special perks such as early releases of products, personalized video post cards or even help more students participate and get a shot at a year round part time job.

 

Check out this short documentary that follows students as they seek out mentors and submit their portfolios.

 

Read more

Apr 09 2012

See Who’s Getting a Job!


Austin Reagan high school students with Program Coordinator / Professional Mentor Jonthan Mahone.

See Who’s Getting a Job!

E4 Youth Portfolio Awards Thurs. 4.18 at GSD&M

Click to Register

Over the past several months, I have been paying professional mentors and teachers to help students prepare professionally reviewed portfolios in their chosen fields of interest. Over 50 students from Austin and Pflugerville ISDs have submitted their portfolios to become one of 20 students we will hire and train for 5 weeks at the It Could Be U Summer Academy  which kicks off in June. Students are led by 3 professional mentors in the fields of science / technology, media / arts and business along with a slate of top notch Guest Lecturers from advertising, technology, science and business. After surveying these fields, students join a business group and develop digital applications and content designed to promote healthy lifestyles. Students that complete the academy return to their respective campuses in the fall to be employed year round to execute and measure the products they have developed during the summer academy.

What Does This Mean For Students?

So, what does that mean for students? Well, if you’re a musician, that may mean writing music that you believe can influence your peers to lead healthier lifestyles and then being able to track and measure that affect over time. If you’re into software development, maybe that means developing an app leveraging Google APIs to help your peers find healthy food sources in their neighborhoods. Into journalism? Perhaps you choose to launch a podcast series or cooking show targeting your peers?  The point is that a student can utilize their passion and creativity to solve real problems bringing them genuine confidence, recognition and yes, money! It Could Be U Academy graduates become community advocates that are empowered to leverage media, technology and access to a network of highly skilled professional mentors looking to make a difference!

What Does This Mean for Professionals & Entrepreneurs?


And what does this mean for professionals and entrepreneurs? This is an opportunity to help students explore their career options while making a tangible difference in the community. Perhaps you can offer your expertise as a Guest Lecturer or on-going summer mentor to expose students to your field? You may wish to become a client or partner with us to promote healthy lifestyles or develop/manufacture a special product? You may want support us by contributing to It Could Be U Project Fund and receive special access as the project unfolds?
With E4 Youth, we have created a scalable year round process for exposing students to careers by providing access to teacher training and support, professional mentors, field trips, portfolio building and access to employment.  The E4 Youth sequence of Engagement, Education, Employment & Entrepreneurship allows students to own their educational destinies and create a culture of achievement that transforms our communities.  I hope that you will join me in celebrating the 2012 E4 Youth Portfolio Award Winners Thursday, April 18th 5:30pm at GSD&M and welcoming our new class of 20 It Could Be U Digital Youth Academy employees! Need more info? Email me at mentor@e4youth.com.

 

Read more

Mar 20 2012

I’ll Pay You 50 Bucks to Help A Student Earn a Summer Job!


That’s right Austin. I will pay you… a teacher, a parent, a neighbor or a friend 50 bucks to help a student submit an on-line portfolio and compete for a summer job. What is an on-line portfolio? Well, it’s electronic examples of their work including photos, presentations, music, videos, podcasts, blogs… whatever it is they like to do. It could be a business idea, a robot, a song, an experiment… just document it electronically, have them list you as their advisor and post it along with a declaration of their field of interest on Media Xperiments by April 1, 2012!!! The first ten adults to notify me by email for pre-approval at mentor@e4youth.com and then have their student(s) submit a quality on-line portfolio, I will pay $50 by May 1, 2012.

We’ll have professionals from great companies like GSDM, McGarrah Jessee and AMS Pictures review their portfolios on-line, invite them to participate in a job shadow day on April 3rd and  recognize the best work at the E4 Youth Portfolio Awards on April 18th.  We’ll invite the top 20 students to work for 5 weeks this summer as a part of the It Could Be U Academy, an intensive summer employment program that focuses on capacity building and personal branding. Academy students will be compensated minimum wage for 5 weeks, 20 hours per week. This is not a joke or gimmick. I’m serious! For real, fo’ shizzle!!!!! So, help me get the word out! Share our hot new video too!!

Read more

Dec 26 2011

The 1st of 4 Things To Remember About Ubiquitous Media


Media, from the Drum to the Gutenberg Bible to the iPad, has profoundly changed the ways that we interact, communicate and yes, make money. Media has been the “chicken grease” oiling the wheels of commerce and for better or worse media tells us what to think of ourselves. The big difference today is the ubiquity and comparative ease with which one can create quality media.

Since the invention of television, many have opined about media’s power as an educational tool. The dilemma has been engagement vs substance. Just because something has substance, doesn’t mean  someone else wants to watch it. If given a choice between watching a dog on a skateboard or me speaking about cell division, well… I’ll take the dog, please.

In a world of ubiquitous media, it no longer makes sense for teachers to pretend they have all the answers. No one can know every concept thoroughly.  And that brings me to the first thing to remember about Ubiquitous Media…

Great teachers teach students, not subjects

Humberto Perez is a great teacher in Pflugerville, TX.

Great teachers I know try to listen at least as much as they lecture and have genuine regard for their students as people. Getting to know your students may seem like a waste of time to some but until you really understand your students, how can you possibly know if you’re really helping them progress? And before you say “Give ‘em a test”, keep in mind that in Texas 4 out of 10 students that graduate from high school and pass standardized tests, need remedial Reading, Math and/or Science in order to enter college.

Great teachers are more like facilitators or guides than instructors. They provide a framework for students to explore and create value. Their lessons turn into projects and their classes turn into the school hang outs.  Ubiquitous media is just another powerful arrow in their quiver. They may use the dog on the skateboard video to kick off a lesson on the laws of motion or film skateboarders in the class to demonstrate physics concepts. The point is, they are not intimidated by Ubiquitous Media.

Read more

Dec 07 2011

Podcast: Pecha Kucha on E4 Youth


Pecha Kucha (Japanese: ペチャクチャ, IPA: [pet͡ɕa ku͍̥t͡ɕa],[1] chit-chat) is a presentation methodology in which 20 slides are shown for 20 seconds each, usually seen in a multiple-speaker event called a Pecha Kucha Night (PKN).

-Wikipedia

Download Audio: Stem Council Pecha Kucha.

View more presentations from Carl Settles.

I’m rarely at a loss for words when it comes to education and this is not one of those times. 20 slides, 20 seconds a slide… A Good 7 Minute Primer  on E4 Youth that finishes up with some calls to action.

1. Be a Guest Speaker. Volunteer Form
2. Host a Tour or Field Trip Volunteer Form
3. Judge On-line Portfolios Volunteer Form
4. Hire Students to Work for Your Business or Cause
5. Join the E4 Youth Board Membership Packet

Read more

Nov 18 2011

Milestone: Building My Board


Middle School students working with mentor Justin Jefferson to extract DNA from strawberries.

Over the past 4 years, I have been fortunate to have the support of the Texas Diversity Council and more recently the Austin Community Foundation to function as non-profit umbrellas for my social ventures. These organizations have allowed me the flexibility to experiment and hone my approach to social entrepreneurship without the burden of having to maintain my own board and all of the administrative tasks that go with it. So, I am eternally grateful to them and we will continue to look for opportunities to coordinate efforts whenever it is appropriate.

In Austin alone, we serve over 1400 teachers and students through the social learning portal Media Xperiments by providing virtual workspaces, portfolio building, field trips, tours, intern and summer employment opportunities. This platform coupled with teacher training, technical support and now specialized mentors in STEM (Science, Tech, Engineering & Math), Media / Arts and Business provided through a partnership with the University of Texas Intellectual Entrepreneurship (IE) Consortium, make up an eco-system that is poised for exponential growth.

Download the E4 Youth Board Membership Packet

In order to make this ecosystem flourish, it has to be fed and curated. To that end, I am establishing my own board of directors and 501 C-3 non-profit status under the name E4 Youth. E4 Youth, which takes students through the sequence of Engagement, Education, Employment & Entrepreneurship, provides a nexus for business leaders and educators to connect with youth and create double bottom line ventures.  By double bottom line, I mean value for both students and local businesses.

The E4 Youth Board will set the agenda and drive the priorities of the organization. There is a limit of 15 members for this inaugural year and a financial requirement as well. Our first official board member is Max Rutherford of GSD&M Idea City and we are looking for folks to fulfill roles in fundraising/finance, research/measurement, events, education and business development. So, if you or someone you know are qualified for such a role, check out the E4 Youth Board Membership Packet or contact me at carl@e4youth.com.

Case Study: Hoover’s Cooking – A Double Bottom Line Partner

One of the more notable examples of our Double Bottom Line Partnerships is our on-going relationship with Hoover’s Cooking. Over two years ago, we started working with local philanthropist Hoover Alexander through a media boot camp in which our students worked directly with advertising professionals from firms such as GSD&M and Sanders Wingo to develop a media strategy for his restaurant chain Hoover’s Cooking. In addition to a handsome, functional and easy to maintain web site, we have continued to partner by providing among other things, high school students working directly with professionals in mechanical engineering and biology to develop an irrigation system for the Greater Mount Zion Community Garden (See the video above).

Students build portfolios and become pre-qualified for internships and paid summer employment opportunities. Business leaders are able to invest in these students’ learning, strengthen community relationships and leverage this pre-qualified talent pool to accomplish their goals.

 

Read more

Sep 14 2011

Organic Infrastructures: My Approach to Social Entrepreneurship


As I write this, I am 43 years of age and on the cusp of what I believe to be substantial growth as a social entrepreneur. For the past three years, I have been working with youth, schools, business leaders and community organizations to create what I call “organic infrastructure”. By organic infrastructure, I mean creating sustainable community partnerships that are mutually beneficial for all that participate. I believe that we as a society have drastically under-invested in our youth and only by providing them with a steady supply of Cultural Capital (more on this later), will we be able to pull out of the current educational and economic crisis in America and indeed many parts of the world.

Through this process I have come to believe in a new sense of philanthropy that is based on a fundamental exchange of value. That is, it’s no longer about one group of people that has resources giving to others that are needy but about those with resources seeing value in those they serve and cultivating that belief so that they get something of value in return. Of course, this is not a new concept. It’s based on that proverb “Teach ‘em to fish” but I feel as though the essence of this concept is too often lost in practice. “Why?” do you ask. It’s not easy. There are no quick fix remedies to make this happen but I am convinced that this is possible because I have seen it played out several times over since starting this journey.

Our educational system plays a large role in this process and unfortunately for all intents and purposes, it is fundamentally broken. We tend to educate our students like widgets rather than people. Of course, there are fundamental skills and knowledge that we all need but I believe the biggest questions that we need to ask ourselves and our youth is “What are you passionate about?” and “What do you believe in?” As educators, if we can help our students understand that, then the steps they need to become educated start to emerge much more readily. That is, identify your passion and then build your educational path around those aspirations.

When I taught 6th grade science, about 1/2 to 2/3′s of my students were not reading on grade level when they entered the class. Now, was my job to teach them to read? How can they score well on a written exam if they can’t even read it? I was supposed to be teaching them about topics like cell division or the laws of motion. So, I was in a constant dilemma. I focused on teaching them science concepts but I also made it a point to have them communicate in complete sentences. I know, it sounds a bit ridiculous, but you’d be surprised at how few students have well developed written and oral skills. I figured by getting them to process the concepts in their minds first and then translating that to a cogent written format, we had a fighting chance at getting them to improve both their knowledge of science and their ability to read and write.

I retired from the classroom back in 1998. Since then, I’ve worked in educational publishing as an interactive developer, producer, instructional designer and creative talent among other things. So, after ten years away from the classroom and witnessing first hand the technological revolution that has taken place since that time, I found myself reluctantly (at first) back working directly with teachers in 2008. That time away from the classroom gave me some valuable perspective on the disconnects between our educational system and the day to day work life of the rest of the world. Teachers are under more pressure than ever while their compensation continues to stagnate and ironically many are being laid off due to reduced funding.

Humberto Perez, a great teacher and friend. We've collaborated for 3 years and counting.

I believe that great teachers teach students, not subjects. That is, they listen at least as much as they lecture. They facilitate rather than dictate. This is hard for teachers at times because they often feel as though they don’t have control. The enormous pressure to improve scores on standardized tests and to cover one’s ass places many teachers in a state of paralysis. A fundamental part of what I do as a social entrepreneur is help teachers by providing them with stipends, interactive tools, training and a now a team of professional and college mentors that can coalesce around them and their students allowing them to become true facilitators of knowledge.

These 5 person teams are made up of 3 college mentors, a professional mentor and a media producer. Mentors are from the broad fields of Media Communications, STEM (Science, Technology, Engineering & Mathematics), Business and the Arts. Their job initially is to understand the teachers’ goals and then develop a plan that can help them be successful. They facilitate class visits, discussions, demos and field trips designed to expose students to careers. Students eventually choose a field of interest and then work side by side with their mentors to solve real problems within their chosen fields of interest. Then, having developed portfolios through this process, students become eligible for up to six weeks of summer employment within their fields of interest.

By taking students through this process of Engagement, Education, Employment & Entrepreneurship, we provide teachers with an array of “teachable moments”.  Rather than the onus being placed on the teacher to “educate” students, students feel empowered and take ownership of their educational destinies. Teachers become facilitators of their students’ educational paths and can show them knowledge and skills in context. This “in context” learning is powerful and everlasting. Apathy is eventually replaced with intrinsic motivation and over time a culture of achievement is created.

More soon…

Read more

Jul 18 2011

E4 Youth Initiative


E4 Youth Initiative
The E4 Youth Summit is just under 1 month away. So, it’s time to fill you in on what exactly we’re doing. The summit is the kick off to a year round initiative that focuses on the sequence of Engagement, Education, Employment & Entrepreneurship for Youth. E4 Youth Initiative helps students identify their passions, explore careers, build quality portfolios and receive employment opportunities.
We are building Vertical Teams made up of entrepreneurs, professionals, UT graduate and undergraduate mentors along with our youth who collaborate on special projects centered around the four broad fields of Media Communications, STEM (Science, Tech, Engineering & Math), Entrepreneurship and the Arts.
The FREE morning break out sessions of the summit will provide info for entrepreneurs and professionals on how they can serve as mentors, host tours and employ local youth as well as teachers and organizations who serve youth.
During the 2011 – 2012 school year, the Media Communications Council is offering up to $1000 stipends, training and technical support to teachers willing take students through the E4 sequence!
The afternoon sessions will feature a Non-Profit Roundtable and interactive discussions with professionals from music, entertainment, media, advertising and film about what it takes to build careers in the creative fields.
Check the Agenda for details http://e4youth.com/agenda/.
Sign up for Morning Breakout Sessions and tickets are atwww.e4youth.com.

Read more

Jul 01 2011

Podcast: Radio Interview w Dr. Cherwitz re: Intellectual Entrepreneurship


Download the podcast!

So, my partner in crime Dr Richard Cherwitz, founder of the University of Texas at Austin Intellectual Entrepreneurship (IE) Consortium is featured in this edition of the Austin Lifestyles radio show that airs every Sunday morning at 7am in Austin, TX. Dr. Cherwitz explains just  what IE is and their partnership with the Media Communications Council on the intensive mentoring and college readiness program It Could Be U.

 

Read more

Jun 18 2011

It Could Be U Camp – Week 1, Tour of UT Campus



This is another great video showing our students and mentors as they tour the University of Texas.

Read more


UA-4934034-14